The word "cue" sounds technical, but in behavioural science it simply means any signal, internal or external, that has become associated with an action. A beer advertisement, an internal feeling or a familiar routine such as preparing food may act as a cue, depending on the person and their learned associations.

Consider a missed train (cue). It brings frustration and fatigue (trigger), followed by the thought "I may as well enjoy a drink while I wait" (urge). The drink brings brief relief and next time the link between a disrupted commute and alcohol is a little stronger.

When alcohol starts to feel like the thing holding everything together, it is worth paying attention. You do not need to wait until work suffers, relationships fracture or drinking becomes impossible to hide before you ask for help. Support can start with one confidential conversation that helps clarify what is happening and what changes you might like to make. At The Bluefield Clinic, care is confidential, non-judgemental and tailored to the individual.

A calm walk - new horizons The very first step to stop drinking alcohol is being honest with yourself. Effects of drinking that typically require your attention can include sleep problems, mood changes, stress at home and work, poor health conditions or illness. An accurate self-assessment of your drinking and its effects will lead you towards obtaining the right support - before you make big changes. Pouring remains of bottles down the drain and swearing to yourself "never a

You do not require to abstain to begin. It is often more practical to start by understanding what role alcohol plays in your life now and building skills to manage stress, mood and social situations alongside your current drinking pattern.

Recognising that you’re drinking more than you realised is positive, useful information. It helps you decide if you want to change, or what you’d like to change and whether you might benefit from support.